Susan Colvin was the General Manager for the distribution company CPLC and Video Team, which had a small novelty branch called Swedish Erotica.
Back then video dominated the market and sex toys were mostly an afterthought. Relegated to the back of the store and intended to be purchased by the male customer whose main focus was videos and magazines, sex toys weren’t considered nearly as important.
Vibrators were made of hard plastic, had loud, unruly motors, and boasted very few selling features. Toys were ivory or black and the packaging was basic. Generally the products were unimaginative devices that lacked innovation, style and reliability.
Simply stated: sex toys looked cheap.
The motors were inferior and the wires on many rabbit-style vibes would easily pull out. The original Swedish Erotica boxes were plain, inexpensive and uninspired. They were red and yellow with a flimsy window that didn’t really show off the product inside.
This didn’t make sense to Susan. There was so much potential in the market and she knew things could be done differently.
“I wanted to make packaging with personality. I wanted to create toys that were reliable, quiet, more powerful, and with wires that didn’t easily slip out. I knew the market was ripe for something better, and I wanted to make that happen.” –Susan Colvin
That was the inspiration for California Exotic Novelties. When CPLC disbanded in 1994, Susan bought Swedish Erotica, and changed the name to California Exotic Novelties.
opened its doors in 1994 on the corner of Halldale and Adams Streets in Los Angeles. After six months the company outgrew that location and moved to the quiet community of Chino, where it eventually expanded to three buildings, encompassing over 200,000 square feet.
This family-like, collaborative environment did things differently. Jackie White, who today is the company’s Vice President of Sales, was there from the beginning.
“The goal for California Exotic Novelties was to create a company that was in-tune with, and created products for, women, men, and couples. Then, as now, we want to create something for everyone!” –Jackie White
With a team of all-women product developers, and a keen understanding of what it meant to market products to women and couples, CalExotics introduced many innovations to the industry.
Packaging became a priority and marketing was a focus. CalExotics was the first company to do photo shoots for their catalogs and marketing material. Tastefully done, the art was only graphic when it needed to be.
CalExotics introduced the first vibes in vibrant colors such as pink, purple and many others. Simple concepts like this would create a long list of industry firsts for the company.
Many thought it was crazy to cater to women and couples. They felt the market couldn’t bear higher price-points and that consumers didn’t care about better quality products with sharper packaging.
In 1994 it was common to hear people say things like, “We have three plastic vibes in two styles. That’s more than enough! Why would we need more colors or styles?”
Now, 20 years later, Susan and CalExotics have proven why.
California Exotics Novelties is the world’s largest and most respected pleasure product manufacturer. With a motto that declares: When you win, we win, the company is one-hundred-percent dedicated to the continued success of its customers.
CalExotics has an unprecedented 98% fulfillment rate and a turnaround time of 48 hours from order to shipment.
The company offers the widest selection of adult pleasure products with 60, individual collections, that offer Something for Everyone.
Popular lines include: Body & Soul, Coco Licious, COLT, Dr. Joel Kaplan, Dr. Laura Berman, Embrace, Entice, First Time, Love Rider, Nick Hawk GIGOLO, Phil Varone Sex Toys and Rock ‘n Roll, POSH, Scandal, Shane’s World, Sue Johanson, Tantric, and more.
Support tools include: customizable Visual Merchandising Plans, store signage, P.O.P. displays, the Where to Buy section, Find-A-Vibe, product videos, shareable social media content through Club CalExotics, and the friendliest team in the industry, who are always there to help.
2014 marks the 20th Anniversary of California Exotic Novelties. The company’s continuing goal is to empower adults to embrace their sexuality. By educating and promoting sexual health and wellness, CalExotics is a positive force in helping people take control of their pleasure.
Body & Soul...Life, Love, and Lust...Set Aside Time to Embrace Your Body and Soul with this Sensual Collection.
The incredibly powerful 2-speed Passion bullet has a little extra surprise; it warms with infrared heat as it vibrates. The infrared heat makes this bullet perfect for body massage or all over stimulation. Control the silky smooth bullet with the ergonomic battery pack featuring an easy-to-use push button control.
Case Count: 12Bulk Weight: 15.4(oz) / 0.44(kg)3.5” x 2.25”/9 cm x 5.75 cm (chamber)8.5” x 3”/21.5 cm x 7.5 cm (overall)
we know masturbation is a man’s favorite activity. It’s easy, convenient and delivers pleasure. The search for new ways to improve has been a continual growing practice. The amount of forums dedicated to this topic demonstrates it.
The Body & Soul Adore is a petite, firm plastic G-spot vibrator from California Exotics Novelties. Even though it is designed specifically for G-spot play it also works for clitoral and overall vulva stimulation, even nipple stimulation or external anal stimulation if you wanted but it should not be used for internal anal stimulation as it does not...
Body and Soul Attraction are slim, seamless and silky smooth vibrators for women with 8 powerful functions of vibration, pulsation and escalation.Phthalate free and waterproof female vibrators with an iridescent satin finish and a pleasing shape, the Body and Soul Attraction has an easy push button control that keeps you firmly in charge of your pleasure
Body and Soul Captivation Blue Massager. Incredible rotating massager. 3 rows of Silicone ticklers. 3 powerful rotation speeds for waves of pleasure. Push button control with LED light. Safe and pure for body and pleasure.
Silky smooth, Satin Finish, perfectly curved massager for G spot stimulation by California exotic novelties
Perfectly weighted Kegel exerciser by california exotic novelties from USA is a perfect kegel exrciser for starters
The Seduction Vibrator California Exotic Novelties comes from the Body & Soul Collection, the collection that brings together love and lust. The Seduction Vibrator is a geknobbelde vibrator which makes for a tantalizing experience.
Elegant, silky smooth, satin finish stimulator for couples or solo play. Luxurious designer accents. 7 powerful functions of vibration, pulsation and escalation. Ergonomic controller with push button control and auto on/off. Abs with Metallic Plating/PU Cote (controller, stimulator) Abs with Metallic Plating(dcor).
Grab the vibrator that’s as stylish as it is seductive: the Entice Grace G-Spot Vibrator. This gorgeous toy reaches up to 6” deep inside and finds the perfect angle for pleasure with a flexible and super-smooth silicone shaft.
Jazz your clit and G-Spot simultaneously with this perfectly-sized and contoured silicone vibe! Slip 3½” insertable inches inside and let the soft curved tip send 3 speeds of vibration directly to your pleasure zone! As you thrust, 2 flexible ticklers tease your clit to spark thigh-quaking climaxes. Great for beginners.
Take this little "Mini Delight 1" vibrator anywhere! It fits easily in your bag and does its job quickly and effectively.
A decadent, g-spot loving little vibe with a dreamily silky finish and a fantastically full-coverage shape, the wonderfully manageable, travel friendly silicone Thumper G from the Posh collection packs a whole lot of pleasure despite it's relatively small package. Ideal for toy beginners but truly perfect for stimulation seekers of all varieties,
Balance energy sensuality love and harmony..the Tantric 10-function Massager takes you to a place where all things are possible. Intricately designed discreet compact sensually curved massager. Premium silicone massager with inlay design. 10 function of vibration pulsation and escalation.
This toy is very smooth with a ridge to accent the tip of this delicious vibrator. Also, the head of toy has little bubble bumps for that extra stimulation when you slide the toy inside of you. The rabbit is smooth to the touch with two tantalizing ears which are the perfect combination of flexible and stiff to pleasure that special sweet spot with ease.
Powerful, soft and sensual vibrators with an advanced pleasure point. The G-Girl Tickle Vibe from California Exotic Novelties is a softly sensual and surprisingly powerful vibrator; considering the size. This compact, variable speed vibe is designed for every sensual mood.
For those who love that 'full up' feeling, Colt's Expandable Butt Plug is sure to satisfy. Start by inserting the modest 5 inch circumference butt plug, then pump it up as much as you dare to really feel the stretch.